2024 Rav4 Price Increase. The 2024 toyota rav4 hybrid msrp is $31,725, while the new rav4 prime starts at $43,690. 2024 toyota rav4 now available in army green;

The 2024 toyota rav4 le starts at $29,825 with destination — up $215 from last year’s base model. Starting at $28,650, the 2024 rav4 sees a modest price increase from the 2023 model.